Interview for Peuple-Vert.fr - PEAK6

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Interview for Peuple-Vert.fr - PEAK6

Postby peuplevert » Sat May 19, 2018 8:04 am

Hello everyone,
I am the person in charge of the website Peuple-Vert.fr which deals with the news of AS St-Etienne in France.
To date, the club is about to be bought by PEAK6.
In France, we do not know this investor very well. Your club was bought 6 months ago by Matt Hulsizer and his company, and I would like to have your feelings on these first months under the American flag ... You can choose a question, copy-paste in your answer and ... answer to !! Thank you
1 - Can you introduce your club. What makes it an interesting club for an American investor?
2 - PEAK6 arrived in January, what were your fears at the time of the redemption?
3 - Since the arrival of PEAK6, what are the most important changes you have attended?
4 - What is the PEAK6 project with your club?
5 - Are you quite satisfied or do you regret the new direction taken by Dundalk with this buyout?
6 - What is the club's recruitment policy since the arrival of PEAK6?
7 - Does the stadium belong to the club or the city? If it belongs to the city, is there a project to buy the stadium by the club?
8 - For those who know the championship of France and St-Etienne, how do you analyze the arrival of PEAK6 in our club? What are the objectives of this investor?

A big thank you to you !



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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 8:34 am

1. The recent history is what is most significant. After surviving a relegation play-off in 2012, the club appointed Stephen Kenny as a manager and went on an amazing 'rags to riches' journey. League runners-up in the first season 2013 with a team assembled on a low budget, the club went on to win 3 league titles in a row (2014/2015/2016) including a league and FAI cup double in 2015 and two less prestigious League Cup wins in 2014 and 2017.

Respectable results in Europa League and Champions League over this time reached a high point in 2016 where the club qualified for the Europa league group stages and earned almost €7m in prize-money as a result on a very small playing budget relative to our European competitors.

The possibility of repeating this type of European performance and financial returns is assumed to be the motivation for the US investors becoming involved with Dundalk

The general history of the club is easily researched
http://www.dundalkfc.com/history-2/
https://en.wikipedia.org/wiki/Dundalk_F.C.
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 8:51 am

2. There was a mixed reaction from supporters. The main concerns were that the new owners could commit to high spending and leave the club with large debts if they became impatient and withdrew. Owners whose priority may be a return on investment rather than having an emotional connection attracted an element of scepticism, caution, or even fear. The most prevalent reaction appeared to be a cautious welcome

Attitudes are also influence by the history of a failed investment in Cork City FC by Arkaga, an investment venture capital firm in 2007. This resulted in that football club being wound up 2009 and almost becoming extinct; a supporters trust group rescued the club and relaunched it in the second tier (first division) in 2010

https://en.wikipedia.org/wiki/Cork_City_F.C.
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 9:40 am

Local sports journalists would also be a good source of information if you contact them directly

Gavin McLaughlin
https://twitter.com/DundalkSport

James Rogers
https://twitter.com/jamesdundalk

Caoimhin Reilly
https://twitter.com/CaoimhinReilly
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 9:45 am

3. Appointment of a new CEO Mal Brannigan, with the previous General Manager retained. Some additions to the squad from overseas, and the expansion in squad numbers / budget is probably due to the new owners, but this is not clear. The new owners came in very late in pre-season (our competitive season stated in mid February) so the opportunities to impact on squad and budget may have been restricted. Very minor grounds improvements.
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 9:34 pm

4. See no 1 above. The new owners have been clear that their ambition is to be successful in Europe. To achieve this, obviously domestic success must come first. Link to the supporters meeting held to explain the project in early February https://www.youtube.com/watch?v=IgKYRYnTAXs

5. It is much too early to be able to make any reasonable appraisal of any new direction. Very little has changed so far. The club are currently in contention for the league title. What happens in the next two transfer windows may tell more. Some supporters were disappointed by the information they received at the above mention supporters meeting where it was clarified that major ground improvements were not an immediate priority, although the stadium is old and with poor facilities and urgently in need of upgrade
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby Ezeikial » Sat May 19, 2018 9:43 pm

6. See previous answers. As the club takeover was finalised very close to the new season, the new owners appear to have had limited opportunities to influence the recruitment policy so far.

7. The stadium is owned by a separate private entity who have secured the ground for football use under the terms of a low cost lease. It is unlikely that it would be possible for the club to purchase the ground as it has always been the stated intention by the ground owners to retain ownership in order to ensure it's availability for football use. There is nothing to indicate that the new owners are interested in either buying the ground or developing a new stadium elsewhere for the reasons already outlined.

8.No information or informed opinion on the possible motives of PEAK6 in any buyout at St Etienne
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Re: Interview for Peuple-Vert.fr - PEAK6

Postby peuplevert » Sun May 20, 2018 1:54 pm

Very interesting !!!! Thanks !!

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Re: Interview for Peuple-Vert.fr - PEAK6

Postby peuplevert » Sun May 20, 2018 3:37 pm

Do other supporters want to help us complete this information? Do you agree with what was said?

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Re: Interview for Peuple-Vert.fr - PEAK6

Postby oldfogey » Sun May 20, 2018 6:54 pm

I think it's important to put some perspective on any comparison.

Dundalk FC's total budget for the season is less than €2M - even with the new investors. Irish teams enter the CL(1) and EL (3) at QR1 and only one of those is seeded. In France, the first 3 teams in the league go straight into the CL Group stages. The next 2 go straight into the EL Group stages, with one more into the qualifiers. Getting St Etienne into the top three has big rewards but would probably require big investment on the playing side.

The other very relevant point is how much TV revenue the french clubs receive and how it compares to the UEFA prize money. In Ireland we receive nothing, and the prize money for winning the league is only €110k. Europe is the big treasure chest here in Ireland.

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Re: Interview for Peuple-Vert.fr - PEAK6

Postby White Horse » Sun May 20, 2018 7:02 pm

peuplevert wrote:Do other supporters want to help us complete this information? Do you agree with what was said?



I'd echo everything written by Ezekiel.

There is not much to be learned from the Peak takeover of Dundalk as it happened just before the beginning of the season and they have been very "hands off" so far.


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